Erica Batanes

ERICA BATANES

Marketing + Operations | Strategic Partner

Strategic partner with 5+ years of experience helping businesses grow through social media, paid ads, websites, and smart automation. I handle your marketing and operations so you can focus on what you do best.

Key Achievements

9.0X
ROAS on Meta Ads
50+
Clients Served
5
Years Experience
3,476%
IG Growth Record

Work Experience

Social Media Manager & Digital Marketing Specialist

The Spiggle Law Firm | US-Based Law Firm

Jan 2022 - Present
  • Managed multi-platform content strategy across Facebook, Instagram, LinkedIn, and TikTok
  • Created monthly blog content, increasing website traffic by 45%
  • Produced high-engagement video content for Reels and TikTok, boosting audience reach by 200%

Social Media Coordinator

Kady Creatives | Marketing & Branding Agency (AU)

Mar 2022 - Jan 2023
  • Managed social media accounts for 5+ real estate companies across Australia
  • Developed strategic content calendars and oversaw graphic design for multiple clients
  • Created high-converting Meta ads campaigns, resulting in 30% increase in client engagement

Administrative & Marketing Assistant

Mobile Mentor | Tech Company

Jan 2021 - Feb 2024
  • Supported CEO with HubSpot CRM management and client acquisition strategies
  • Managed LinkedIn and Google Ads campaigns, optimizing for lead generation

Core Competencies

Go High Level Setup & Automation
Meta Ads Management (9.0 ROAS)
AI-Powered Marketing Automation
Social Media Strategy & Management
Content Creation & Copywriting
Video Editing (Reels & TikTok)
Email Marketing Campaigns
Lead Generation Funnels
Website Design & Development
Graphic Design (Canva)
HubSpot CRM
Analytics & Reporting

Tools & Platforms

CRM & Automation

Go High Level, HubSpot, Kajabi, ActiveCampaign, Mailchimp, Zapier

Social Media

Meta Business Suite, Sprout Social, Hootsuite, Later, Buffer

Ads Platforms

Meta Ads Manager, LinkedIn Ads, TikTok Ads, Pinterest Ads, Google Ads

Design & Video

Canva, CapCut, Adobe Creative Suite, OpusClip, Descript, Figma

AI & Productivity

ChatGPT, Manus AI, Midjourney, OpusClip, Google Workspace

Website & Funnels

WordPress, Wix, Squarespace, ClickFunnels, System.io, Shopify

Certifications

Google Digital Marketing & E-commerce Certificate (2023)
Google Ads Certification (Coursera, 2023)
Social Media Advertising Certificate (University of Colorado Boulder)
HubSpot Email Marketing Certification (2023)
HubSpot Social Media Marketing Certification (2023)

Education

Bachelor of Arts in Physical Education

University of the Philippines, Diliman

2015 - 2020

LET'S WORK TOGETHER

Ready to scale your business with AI-powered marketing automation?