ERICA BATANES
Marketing + Operations | Strategic Partner
Strategic partner with 5+ years of experience helping businesses grow through social media, paid ads, websites, and smart automation. I handle your marketing and operations so you can focus on what you do best.
Key Achievements
Work Experience
Social Media Manager & Digital Marketing Specialist
The Spiggle Law Firm | US-Based Law Firm
- →Managed multi-platform content strategy across Facebook, Instagram, LinkedIn, and TikTok
- →Created monthly blog content, increasing website traffic by 45%
- →Produced high-engagement video content for Reels and TikTok, boosting audience reach by 200%
Social Media Coordinator
Kady Creatives | Marketing & Branding Agency (AU)
- →Managed social media accounts for 5+ real estate companies across Australia
- →Developed strategic content calendars and oversaw graphic design for multiple clients
- →Created high-converting Meta ads campaigns, resulting in 30% increase in client engagement
Administrative & Marketing Assistant
Mobile Mentor | Tech Company
- →Supported CEO with HubSpot CRM management and client acquisition strategies
- →Managed LinkedIn and Google Ads campaigns, optimizing for lead generation
Core Competencies
Tools & Platforms
CRM & Automation
Go High Level, HubSpot, Kajabi, ActiveCampaign, Mailchimp, Zapier
Social Media
Meta Business Suite, Sprout Social, Hootsuite, Later, Buffer
Ads Platforms
Meta Ads Manager, LinkedIn Ads, TikTok Ads, Pinterest Ads, Google Ads
Design & Video
Canva, CapCut, Adobe Creative Suite, OpusClip, Descript, Figma
AI & Productivity
ChatGPT, Manus AI, Midjourney, OpusClip, Google Workspace
Website & Funnels
WordPress, Wix, Squarespace, ClickFunnels, System.io, Shopify
Certifications
Education
Bachelor of Arts in Physical Education
University of the Philippines, Diliman
2015 - 2020